made by Norway
Every spring as the ice recedes, a scared layer of the earths surface is exfoliated revealing the next layer ready to come into life in an incomprehensibly complex process of regeneration.
It’s science like nature intended.
The Norwegian arctic region has some of the harshest climatic conditions on the planet, yet remains one of the most beautiful and purest environments on earth.
In order to survive, arctic species have acquired a series of extreme biological protective mechanisms that allow them the unique ability to survive both the extreme cold and darkness of winter, and the exposure of the blazing summer sun.
CLEAN SCIENCE:
As the perpetual darkness of winter starts to recede yet the sun appearing over the horizon is long away, there exists a period called the blue times. it’s a magical moment.
It signals nature to awaken and prepare for rebirth.
Rebirth
How seasonal change influenced an international skin care brand
In 2010, a scientific team from the University of Tromsø, one of the worlds most Northern cities, began researching if these ultra potent arctic extracts could protect and rejuvenate skin in a similar manner they have done with the arctic nature over millennia. What they discovered was to revolutionise the way professionals look at skin care.
Amongst those original scientist was Geir Håvard Kvalheim, the founder of CUVGET.
How it began
By Geir Hårvard Kvalheim
Founder & CEO of CUVGET.
Growing up in a small Norwegian town above the Arctic Circle, I developed a close relationship with nature.
From an early age I was taught not to fight the extreme elements, but to explore and enjoy the opportunities they represent. To appreciate the contrasts of the long dark winter and the constant light of the midnight summer sun. This wisdom has been passed on for generations and is a fundamental inspiration to me.
In 2010 I decided to start a journey that would ultimately became my ultimate challenge. My dream was to create a melting pot of my heritage, the environment I grew up in and healthy skin; to make something that was not only just another brand in an already crowded market. After years of uncompromising research, I am proud to say that this dream has come true.
I wanted to make a difference and inspire people around the world to get a glimpse of the arctic traditions and nature. However, my dream had to turn into more than a story. It had to be products based on real scientific documentation from world leading scientists on how we can improve skin health; to show how we made arctic evolution into a skin care revolution.
Geir H. Kvalheim has since become one of the leading skincare experts and entrepreneurs in Scandinavia, lecturing in both Europe and the USA.
He has contributed to several best selling books, patents and is a board member of the EU funded skincare ingredient innovation project InnCoCells.
In 2019 he founded Scandinavian Beauty, which is the fastest growing chain of aesthetic clinics in Scandinavia.
